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Building A World Class Sales Team: Merchandising and Sales Working Together Article by Ashley Jennings and Leigh Tarullo
Published in NAHB Sales & Marketing Ideas Sept/Oct 2009
The famous French expression, "noblesse oblige," meaning "with great power comes great responsibility," originated during a time of many social and political challenges in France.
Now in economically-challenged America, our most helpful response to industry challenges should be, "with great change comes great need for innovation and wisdom."
Home builders and their sales teams must evolve to survive and thrive in today's market, and to prepare for tomorrow's wave of opportunities. This evolution requires the adoption of forward-thinking new solutions (innovation) within the context of historically successful sales and marketing basics (wisdom).